Since 1949, ASICS’ purpose has been to help people to achieve a Sound Mind in a Sound Body.
In 2020, this is was massively relevant as stress and anxiety reach record levels during the worst. Year. Ever.
I helped bring to life the story of ASICS’ origins, and how they aim to encourage more people to experience the positive impact of movement. Not just on the body, but on the mind, too.
The story of ASICS begins with a simple belief: That a run is more than a workout. That a match is more than a competition. That sport is more than a game.It...
Yoshihide Kiryu is a sprinter who holds multiple global medals and was the first Japanese athlete to run 100M in under 10 seconds. From training to racing, h...
Henri Schoeman is a South African triathlete and a champion on the world stage. Through intense physical challenges, he finds his greatest sense of peace.
