Only 16% of autistic people and their families think the public understand autism in a meaningful way.

To help people comprehend what it feels like to experience sensory overload, as well as recognise it when they see it, the National Autistic Society's biggest autism awareness campaign to date, Too Much Information, was created.

The campaign won a Silver Lovie Award 2016 for the Too Much Information Virtual Reality experience and a Bronze Lovie Award for the Can You Make It To The End? film.

Understand autism, the person and what to do. Visit www.autism.org.uk/TMI I'm not naughty. I'm autistic. For autistic people like me, the world can be a terrifying place. Sometimes sounds feel like my head is exploding. Clothes feel like my skin is burning. And when a tiny thing changes, it feels like my world is ending.

TMI - CAN YOU MAKE IT TO THE END?

The hero film kicked off the World Autism Awareness Week.

Warning: this film contains flashing lights, bright colours and loud, sudden noises. Some people might experience motion sickness in this 360 degree virtual reality film. Prepare to step into the virtual reality world of Too Much Information. Sometimes, autistic people become overloaded by everything around them.

TMI - VIRTUAL REALITY EXPERIENCE

You can try the Autism TMI Virtual Reality Experience yourself. It's watchable in 360-degree YouTube (above left), or Google Cardboard VR on iOS or Android.

TMI - MAPS

By signing up to the campaign, the viewers put themselves on the map, visualised by a glowing dot to help everyone to understand autism.

TMI - LENTICULAR POSTERS

Lenticular posters were created to help the public understand what it feels like having autism. When the viewers walk by the lenticular poster, they see the words appear on the it - illustrating what it's like to experience sensory overload.