Boots wanted to inspire more girls to get involved with football during the 2019 World Cup. So, I helped create a social and out-of-home campaign which treated the amazing role models in women’s football with the same impact and drama as the men’s players.

Airport send off OOHs

Social activation

When someone stands on a specific point the screen changes to reveal them in a full kit, standing alongside the players.

Twitter pre-roll

Match day programme